There are not many independent bookstores around anymore. In my neck of the woods there is one that comes to mind and I think the reason they are still around is because of their "out of the box" thinking.
Wordsworth Books ALWAYS has something interesting going on. The sponsor author events, have great "bag-o-book" sales and maintain a very strong presence in the community on on social networking.
This idea came up on their Facebook feed today and I think it's a wonderful idea ...
"Blind Date with a Book"
Books wrapped in brown paper with enough of a description to give you a little direction as to whether it would be interesting or not.
It's a great idea in bookstore but I think it could be a really fun idea for an "any occasion" book exchange too.